The business basics course will empower you with the skills, knowledge, and confidence needed in the competitive world of business. During this course, you will learn about:

• How to set clear and achievable business goals and objectives.

• Methods of testing the market for your product or service.

• Identifying the core values and statements that drive your initiatives.

• Defining your unique selling propositions, (USPs) and key attributes.

• Assessing your business's strengths and weaknesses, opportunities, and threats with SWOT analysis.

• Determining the skills needed to support you and your business and how to define the skills you require to build an efficient support team around you.

• The importance and impact of financial management and cash flow.

• Some of the most important business criteria for success.

• Identifying some of the most common reasons why businesses fail and learn methods to safeguard against these.

• How to create a solid business plan that can assist you with funding applications and provide you with a roadmap for future success.