The Marketing and Promotion course focuses on some of the essential knowledge needed to build a brand, expand into new markets, find new customers and improve lead generation.

During this course, you will learn:

1. Why you need a marketing strategy and some of the tried and trusted principles and theories behind marketing. 

2. How to conduct thorough market research to understand your target audience, their needs, preferences, and behaviours.

3. The difference between direct and indirect competition, their pros and cons and their individual characteristics.

4. How to uncover the secrets to testing your products and marketing campaigns, gather feedback and make necessary improvements.

5. What makes a strong brand, how to build a strong brand identity and what makes a successful brand.

6. The importance of a business website, website development options and how to optimise a website for a better user experience, brand building and lead generation.

7. The right content for SEO, Search Engine Optimisation, why SEO matters for your website and how to improve online visibility and attract prospects.

8. The benefits of customer journey mapping and how this helps you tailor your marketing efforts to each stage of the customer's interaction with your brand.

9. Which advertising and promotion channels are available, the relative pros and cons and how each works to influence the market.

10. How to create a robust launch plan and ensure all the necessary elements are in place for a smooth and successful launch.

The Marketing and Promotion course will be a valuable investment in your personal and professional growth and included in this course, is a Continued Professional Development (CPD) certificate. 

We look forward to welcoming you onto the course and providing you with the essential knowledge to navigate the complex world of marketing and business promotion.