The Sales Fundamentals course will provide you with an understanding of sales fundamentals, how to choose the most appropriate sales method for your business and how to scale as you grow.

In this course, you will:

1. Learn about the sales process, its various stages and its importance.

2. Analyse the main selling engagement styles, their benefits and when to use each style to improve your chances of success.

3. Learn the difference between verbal and non-verbal communication techniques and the importance communication skills play in the process.

4. Review the processes involved in identifying leads and prospecting, some effective techniques and their challenges.

5. Analyse the importance of sales presentations, review some typical structures and look at common presentation techniques.

6. Understand the importance of the customer acquisition stage in the sales process, and look at some of the evolving trends.

7. Learn the importance that negotiation skills play in the sales process with some strategies for overcoming objections.

8. Investigate different pricing models for various selling strategies and the impact each pricing strategy has on profitability.

9. Assess the opportunities provided by online marketplaces and better understand their potential pitfalls.

10. Learn the role post-sales management in the sales process, key components and best practices for delivering post-sales services.

The Sales Fundamentals Course will be a valuable investment in your personal and professional growth and included in this course, is a Continued Professional Development (CPD) certificate.

We look forward to welcoming you onto the course and providing you with the essential knowledge and tools to assist you to grow and build an effective sales function.